Portfolio 2

Turning Challenges into Opportunities for Growth and Sales

Year

2024

Industry

Education, Health & Fitness

Revenue Growth

500%

Google Ranking

#1

Service We Provided

Overall Performance Marketing

Introduction: In 2024, Hari Om Yoga Vidya School faced imminent closure, with dwindling enrollments and fading presence in the yoga community. Tasked with a crucial turnaround, Bluvo Digital launched a targeted Google Ads campaign that not only saved the school from shutting down but also remarkably exceeded enrollment expectations. From zero students and a survival target of just 10 enrollments, we achieved an extraordinary influx of 30 new students within a month, revitalizing the school’s operations and setting the stage for sustainable growth. This success was the first step in our comprehensive strategy that led to a 400% increase in overall enrollments and propelled the school to a #1 ranking on Google, establishing it as a premier global destination for authentic yoga education.

Turning Challenges into Opportunities for Growth and Sales

Year

2024

Industry

Education, Health & Fitness

Revenue Growth

500%

Google Ranking

#1

Service We Provided

Overall Performance Marketing

Introduction: In 2024, Hari Om Yoga Vidya School faced imminent closure, with dwindling enrollments and fading presence in the yoga community. Tasked with a crucial turnaround, Bluvo Digital launched a targeted Google Ads campaign that not only saved the school from shutting down but also remarkably exceeded enrollment expectations. From zero students and a survival target of just 10 enrollments, we achieved an extraordinary influx of 30 new students within a month, revitalizing the school’s operations and setting the stage for sustainable growth. This success was the first step in our comprehensive strategy that led to a 400% increase in overall enrollments and propelled the school to a #1 ranking on Google, establishing it as a premier global destination for authentic yoga education.

about the project

Portfolio 1: Bridging Ancient Yoga with Modern Marketing We set out to revitalize Portfolio 1, a dedicated yoga institute in Rishikesh. Facing closure due to low enrollments, our challenge was to spark global interest and drive student sign-ups using modern digital tactics.

Technology stack

React Native

Typescript

PostgreSQL

Docker

React Native

Typescript

PostgreSQL

Docker

Express

Prisma

Socket IO

RabbitMQ

Express

Prisma

Socket IO

RabbitMQ

Team stack

Problems

Scattered Digital Efforts and Low Conversion: Ineffective Keyword Targeting: The initial Google Ads setup used broad match keywords, pulling in irrelevant traffic, which wasted budget and failed to attract genuinely interested students. Outdated Website: The school’s old website deterred engagement. It was visually outdated, not optimized for mobile devices, and lacked clear calls-to-action, making it hard for visitors to sign up or even find relevant course information.

Solutions

Typography & Colours

eudoxus sans

Eudoxus Sansis is an easy and free sans serif font family designed with aesthetic appeal and superior reading ability in mind. Inspired by Eudoxus of Cnidus who was an esteemed Greek mathematician. Extremely usable for everyday typography requirements of design projects alike.

Regular

A

Semi Bold

A

Extra Bold

Aa

#51c91d

#4d4d4d

Challenges

Complete Revamp of website for Hari Om Yoga Vidya School